The Ranking: Filter by Product
Select a category to see how many providers each site actually compares — not how many they claim to compare. Source: live provider panels on each site (July 2026).
| # | Site | Category | Providers Compared | % of Market | Commissions? | Owned By |
|---|
Competitor Profiles
Click any card for full details — ownership, panel size by category, and their own fine print.
🔬 Methodology
- Provider count: We visited each site's live comparison page in July 2026 and counted the unique provider logos displayed. For government sites, we used official regulator registers.
- % of market: Panel size ÷ total market (e.g. 41 registered electricity retailers, 55 NBN carriers, 40+ registered health insurers).
- Commission status: From each site's own disclosure statements. A site takes commissions if it states it earns referral fees or advertising revenue from listed providers.
- Categories covered: Only categories where the site has a live, functional comparison tool — not blog posts or guides.
- Data verified: July 5, 2026. Panel sizes change as sites add/remove commercial partners. Re-audited quarterly.
Why This Matters
When you use a "free" comparison site, you're not the customer — you're the product. Providers pay to appear on the panel. The more they pay, the higher they rank. Providers who don't pay don't appear — no matter how good their plans are.
The only sites that show you every available provider are the ones that don't take commissions: government sites (Energy Made Easy, health.gov.au) and subscription-funded services (Bill Hero, CHOICE). Everyone else is showing you a curated sales panel.
Calling an 8-provider panel a "comparison" is like calling a shopping centre food court a "restaurant review." It's not comparing. It's selling.